Get to know us
Early Habits began with a passion for supporting parents, rooted in Dr Jeanette' Rapson's PhD research on family and early life nutrition. Our team understands the importance of establishing healthy eating and wellness habits in shaping a child’s future and the challenges parents face on the journey. That’s why we offer expert coaching and tools, including our state of the art freeze-dried baby food—simple, nutritious solutions designed to help families thrive.
Our mission
Empowering parents to thrive—helping them nourish themselves and their babies, lead with confidence, and create a legacy of love, wisdom, and a thriving family that shapes future generations.
Our values
We believe in connection, support, and empowerment to help families thrive. We're committed to providing compassionate guidance and practical evidence-based solutions that nurture your well-being.
Hi — I’m Dr. Jeanette Rapson 💚 New Zealand Registered Dietitian and founder of Early Habits.
My path to nutrition began unexpectedly—in the world of art and food. But after burnout led me to seek support, I discovered how powerful nourishment can be—not just for the body, but for the whole self. That moment changed everything.
Since then, I’ve devoted my work to supporting families—blending science, soul, and care to help parents feel calm, confident, and connected.
I’m especially drawn to the earliest years of life. There’s something deeply sacred about that season—so full of possibility, and the perfect time to begin healthy habits that last a lifetime. When we nourish ourselves and our little ones with love, wholesome food, presence, and intention, we plant seeds for generations to come.
That’s the heart of Early Habits—simple nutrition and small, loving actions that shape lifelong well-being from the very beginning.
This is the heart of my work:
Nourish yourself. Empower baby. Thrive together.
Because a thriving parent helps raise a thriving child—and together, you create a legacy of love.
With warmth,
Dr Jeanette
NZ Registered Dietitian & Wellness Coach
